Category Archives: Business Tips For Makers

Making Stylishly Affordable Laser Cut Wooden And Acrylic Jewelry

Insights From A Decade-Long Ponoko Maker And Etsy Seller Melanie Lynn

Melanie Lynn Penn, jewelry designer and owner of Etsy shop Melanie Lynn Design, has been making jewelry as long as she can remember, getting started at her father’s work bench in the family garage. “He had an old paint can filled with random old metal odds and ends,” she says. “I started playing around with the pieces I found, hammering them into shapes and bending them with pliers.

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The Ultimate List Of Creative Promotional Product Ideas For Laser Cutting

50 Creative Promotional Product Ideas For Brands & Creative Agencies

The most successful branded merchandise ideas bake in the DNA of your brand, your audience and the context in which they are given. They ooze your story and make your recipient feel something.

That’s why dreaming up unique, creative promo products ideas is so tough. Sometimes you miss the mark and the items end up in the trash.

However,

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The 12 Immutable Laws Of Trade Show, Conference & Event Giveaways

Trade Show Giveaways For Brands & Agencies

As a graphic designer, you know great design is more than logo placement and text layout. So much more. So it comes as no surprise that this applies to trade show giveaways too.

Shapes, colors, proximity, similarity and continuity must all be considered. The arrangement of these visuals must convey a specific message while supporting any text. The tone must align with company values and image.

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How To Create A Product To Sell

Your Step-By-Step Guide To Designing, Making & Selling Laser Cut Products

So, you want to create a product to sell. Where do you start?

While articles like this one from Entrepreneur offer a short-and-sweet view of the basics, there’s so much more that must be considered when you create a product to sell.

First you gotta have a GREAT idea. Then you gotta figure out how to make it.

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Top 10 Tips To Reduce Laser Cutting Costs

Understand The Basic Rules Of Laser Cutting To Reduce Your Making Costs

Are you paying too much for laser cutting and laser engraving? For the majority of makers, the answer is usually “yes.” So why do so many overpay for their designs?

It comes down to understanding the basic rules of laser cutting and then applying sound design principles to those rules so you, the maker, come out ahead.

Three Main Laser Cutting Costs

When making with Ponoko,

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Side Hustle: Working Mom Puts Laser Cut Jewelry To Work For Her

Insights From Etsy Seller Cottage On The Cliff On Being A Maker, Channeling Creativity & Growing A Small Business

Liz Ulbin is like many makers out there. In fact, if you’re a working mom and into jewelry, she may be just like you.

By day, Liz helps small businesses succeed through her work as an email developer for Waltham, Massachusetts-based Constant Contact. By nights and weekends, she works on her own small business success as a jewelry designer for her company Cottage On The Cliff.

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Your Four-Part Guide To Getting Ready For Holiday Sales – Part 4

How To Increase Promotion Of Laser Cut Products For The Biggest Sales Season Of The Year

It’s beginning to look a lot like Christmas…if you’ve been to any retail shop or online store lately, that is. Between trees filled with ornaments to the red and green color palette used to denote upcoming holiday festivities, the biggest sales season of the year is beginning. Are you ready?

If you’ve been following the four-part holiday sales series launched back in August,

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Your Four-Part Guide To Getting Ready For Holiday Sales – Part 3

How To Promote Laser Cut Products For The Biggest Sales Season Of The Year

Now that the days are getting shorter and the temps are getting cooler (in the northern hemisphere, at least), it’s a little easier to continue getting ready for the holiday sales season.

There are lots (LOTS!!!) of details when it comes to getting a product designed, made and promoted to sell for the holiday season. To give you the greatest chance of success,

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How To Start A Kickstarter

Understand Crowdfunding Basics So You Can Launch Your Project With Confidence

Crowdfunding: It may seem like a relatively new approach of financing business endeavors. Sure, the current internet iteration really started kickin’ when Indigogo, Kickstarter and GoFundMe came on the scene in 2008, 2009 and 2010 respectively.

But the concept goes back, waaaaay back, to funding war bonds in the 1730s or supporting artists and philosophers in the 1800s. In fact,

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A Guide To Selling On Etsy

How Does Etsy Work?

While the Industrial Revolution may have happened centuries ago, allowing the mass manufacture of goods for a rapidly glowing world, in the context of our creative history, it really wasn’t that long ago that everything was “hand made.” Despite our overly commercialized reality, the curious, crafty, and entrepreneurial folk who enjoy doing things on their own terms, and with a personal touch, didn’t disappear in the last century. The big box stores had shelves of plastic wares at low low prices that could easily outsell custom goods made by individuals,

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